Social Media and Business Growth Associate

Persons with disabilities and female candidates are especially encouraged to apply.

About Us:
An innovative education technology solutions company based in Ghana is seeking to employ a Technology Officer. We are dedicated to transforming education through the power of technology, offering a range of products and services to empower educational institutions, educators and learners alike. We are currently seeking a talented and dynamic Technology Officer to join our team and drive the technological aspects of our mission forward.

Position Overview:
As the Social Media and Business Growth Associate at Afro Technologies, you will play a pivotal role in driving our company’s online presence and expanding our business reach. You will be responsible for developing and implementing strategic social media campaigns to engage our target audience and promote brand awareness. Additionally, you will work closely with the Business Development Officer to identify new opportunities for growth and partnership within the African market. You will also support our clients to create engaging content for K360 and FlexC.

Responsibilities:

• Maintain a comprehensive understanding of Afro Technologies’ products and services.
• Develop and execute comprehensive social media strategies to enhance brand visibility and engagement across various platforms.
• Create compelling content, including posts, articles, videos, and infographics, that resonate with Afro Technologies’  audience and align with our brand identity.
• Monitor social media channels for trends, opportunities, and customer feedback, and respond promptly to inquiries and comments.
• Collaborate with the Marketing team to coordinate promotional campaigns and product launches, ensuring consistency in messaging and branding.
• Stay updated on EdTech industry trends and best practices in social media marketing and incorporate new strategies and tools into our approach.
• Actively seek new clients and partnerships to expand Afro Technologies’ reach and impact.
• Assist the Business Development Officer in client management and discovery.
• Work with BDO to develop business strategies, proposals and presentations.
• Cultivate relationships with key stakeholders, including influencers, industry leaders, and potential collaborators, to expand our network and opportunities for growth.
• Provide content creation training support to our clients.

Required Competencies:

• Social Media Management: Expertise in developing and executing social media strategies, creating engaging content, and monitoring trends.
• Content Creation: Proficiency in creating compelling and on-brand content for various platforms.
• Marketing and Business Development: Experience in successful campaigns, partnership identification, client management, and proposal development.
• Communication Skills: Excellent written and verbal communication, adaptability to different audiences, and relationship building.
• Analytical Thinking: Strong problem-solving skills and the ability to interpret data for decision-making.
• Self-Motivation and Adaptability: Results-oriented, able to work independently, and embrace new trends and technologies.
• Passion for Technology and Education: Deep understanding of the African EdTech landscape and a genuine interest in technology-driven education.
• Instructional Design Knowledge: Familiarity with best practices for online learning content creation.
• Sales Experience (Preferred): Previous experience in business development or sales is a plus.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, Education or a related field.
• Proven experience in social media management or business development with a strong portfolio of marketing, successful campaigns and content creation.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Strong analytical and problem-solving abilities, with the capacity to interpret data and derive actionable insights.
• Self-motivated and results-oriented, with the ability to work independently and collaboratively in a fast-paced environment.
• Passion for technology and a deep understanding of the African EdTech landscape.
• Good understanding of Instructional Design best practices for online learning.
• Previous experience in Business Development or Sales is a plus.

Compensation:
The annual compensation for the successful candidate will be competitive and will depend on multiple factors, including the experience and anticipated value of the candidate to the company. 

Diversity and Inclusion Statement: 
At Afro Technologies, we believe that diversity is the catalyst for innovative and effective solutions in educational technology. We are committed to creating an inclusive environment where every individual is valued, respected, and empowered to contribute their unique perspective and skills. Our aim is to foster a diverse workforce that reflects the communities we serve and the students and educators who benefit from our services. 

We recognize that inclusion is not about assimilation, but rather about honoring and celebrating the varied backgrounds, experiences, and ideas that each team member brings to the table. By actively embracing diversity in all its forms — including race, gender, age, religion, disability, sexual orientation, and cultural background — we cultivate an atmosphere of mutual respect, collaboration, and continuous learning. 

Our commitment to diversity and inclusion is woven into the fabric of our corporate culture and integrated into our policies, programs, and practices. We are dedicated to continually developing a diverse talent pool, promoting equitable opportunities for all, and creating a workplace where all employees can thrive and drive innovation in educational technology.

Join us at Afro Technologies as we work together to build an inclusive, dynamic, and diverse team that leads the way in revolutionizing education through technology. Your voice, your ideas, and your passion are integral to our shared success and the impact we make on education worldwide.